Today’s Writing Tip

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Book trailer videos are a great way to entice readers to read your book. Rather than simply words on a page, they employ visual and audio stimuli to capture the essence of your work, whether it’s fact or fiction.

Depending on your marketing budget, it’s possible to find various sources to create one for a reasonable price. However, if you enjoy creating in various media, it can be fun to create one yourself. This can be done virtually for free by using one of the free online apps, such as http://spark.adobe.com. This one has limitations, but is great for your first effort. If you’re familiar with Power Point, you can create simple videos with it as well. A previous blog of mine explains how here.

Once your ideas exceed its capabilities, there are others, though some require a subscription to access all their features, such as WeVideo. Like all promotional vehicles, this one requires marketing savvy to catch potential readers attention and motivate them to buy your book. As you’ve probably already discovered, nothing is ever simple about promoting your book.

Tips for Indie Writers: How to Create Your Own Book Trailer with Power Point

Okay, just made another book trailer and thought I’d reblog this. I’ve also updated the original links since the original videos were updated and thus removed. My latest and greatest is here: https://youtu.be/G3xRKqmz7qw . [NOTE:–My friends at Fresh Ink Group helped touch it up, but the bulk was done on Power Point. You can find the original on my YouTube Channel here https://youtu.be/jPryRDll9ZQ.]

One thing I learned making this video that wasn’t necessary for the others was the need for transitions from slide to slide. If you use the same background for the entire video, it’s not necessary. But if you change the pictures, you need a transition. It’s a whole lot of fun to do and exercises another part of your creative side. These are very basic, but tremendous fun. Give it a try!

Marcha's Two-Cents Worth

booksinboxBook trailers have become a popular means to draw attention to your book. The main advantage they have over other types of promotional material is their ability to include sound, specifically music. As I’m sure you’re aware, music can set a mood quicker than anything else and reaching a person at the emotional level helps prepare them to receive and accept your message. You can hire a professional to create a trailer for you or you can put one together yourself. If you have Microsoft Office then you should have Power Point which is the only software you need to create a simple but effective video trailer. Besides that you only need three things:

  1. Background picture
  2. Music
  3. Catchy phrase, quote or other hook

Yes, it really is that simple to get started. Don’t worry, I’m going to take you through the process, step by step.

Background Picture

This should be…

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