Here’s another mistake a new author might make: Thinking that as soon as they hit the “publish” button that the entire world is going to swoop in to buy their novel. Unless you have a huge network of friends and family who will go out there and do just that, you are bound to be very disappointed.
It’s unrealistic to expect readers to find your book as soon as it’s released. There are literally millions of books out there. Drawing attention to yours is even more difficult than getting people to listen to what you have to say at a professional sports event.
If you want people to find your book, you need to take some serious marketing action or hire a publicist. Even then, it’s not easy. If you’re brand new, building your audience is a major challenge. This is where joining an author group can be a huge help.