Book trailer videos are a great way to entice readers to read your book. Rather than simply words on a page, they employ visual and audio stimuli to capture the essence of your work, whether it’s fact or fiction.
Depending on your marketing budget, it’s possible to find various sources to create one for a reasonable price. However, if you enjoy creating in various media, it can be fun to create one yourself. This can be done virtually for free by using one of the free online apps, such as http://spark.adobe.com. This one has limitations, but is great for your first effort. If you’re familiar with Power Point, you can create simple videos with it as well. A previous blog of mine explains how here.
Once your ideas exceed its capabilities, there are others, though some require a subscription to access all their features, such as WeVideo. Like all promotional vehicles, this one requires marketing savvy to catch potential readers attention and motivate them to buy your book. As you’ve probably already discovered, nothing is ever simple about promoting your book.