“How to Crush Social Media in 2-Minutes a Day” –Yeah, right.

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I generously gave this book two stars when I reviewed it on Amazon, only because the author does demonstrate knowledge of the subject. While she has numerous good ideas in this book, I did not find any advice on how to “crush social media in only 2 minutes a day.” While the advice given for the different social media apps is probably sound, it would take considerable effort and, in many cases, a steep learning curve to implement.

Face it, there is no way to do as the title promises unless you hand it all over to a promoter or admin assistant.  Being able to deal with your social media promo nightmare in a few minutes a day is nothing more than a pipe dream unless you dump it on someone else. MAYBE if you spent six months or a year, laboriously implementing all her ideas and putting them on auto-pilot, if even possible, you could make progress. But the way I understand time in the real world, that is a far cry from two-minutes a day.

Thus, I find the title entirely deceptive because it does not deliver on the hope that drove me to read it. Okay, believing such a thing was even possible showed incredible naivety on my part, right up there with people who expect to solve their financial owes by winning the lotto. But that is only part of why I was so irritated. On top of being a big fat lie, it appears that the author is not a native English speaker. The grammar is atrocious and often makes it even more difficult to understand what is being said. Intensive editing by someone more familiar with the language is definitely called for.

Looking at the ranking of this book on Amazon, clearly this author does know how to play the social media game. For example, including this book in the “finite mathematics” category is ridiculous. I suppose if nothing else, it’s an example of the low standards people maintain these days for honesty and proper delivery on a promise. The lesson here is the way to get a best-selling book on a hot topic is to promise something everyone wants but can’t have, then not even bother to polish the prose. Then you categorize it in obscure, remote niches where it can obtain a high rank. Nice.

Then there’s the matter if this book were made into an audio book as it’s written–it would be hilarious.

If the first book in this series is anything like this one, I have no idea how it got so many 4 and 5 star reviews, other than to say those people either didn’t read it, were semi-illiterate, or were friends of the author.

I will admit, the advice is sound. However, good luck putting it all in place. I suspect this book is part of the author’s MBA and does show research and knowledge. It would probably work if you got through it all. But to me, I find the title so irritating along with its contrived rankings that I consider it an example of an indie snake oil salesman. It does demonstrate, however, that you can sell anything if you know how to promote it. The inherent dishonesty, however, as you can probably tell, really pisses me off.

If you feel inclined to wade through the fractured English, you can find a copy on Amazon here.

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