If you’re an author who wants to get more print copy book sales but don’t know where to start, Kristina Stanley’s guide is the book for you. While everyone has undoubtedly noticed books for sale in establishments other than bookstores, how to go about getting your book in such a position is often an enigma, if you’ve never been involved in sales.
My favorite part about this book was that it felt as if you were sitting around a kitchen table having a friendly conversation with Kristina. I loved the way she admitted to being nervous about such an endeavor and how her hand was shaking the first time someone asked her to autograph one of her books. I could so relate! So many of us authors are uncomfortable with self-promotion and it’s encouraging to know that this can be overcome so it no longer stands in the way of what we really want, which is to sell books.
Since Kristina was originally nervous about selling her books face to face, if you’re in that category, she makes you feel comfortable and not self-recriminating. It’s just where you are, but don’t have to stay there. She was able to get over it and be successful, so her example builds your confidence that you can do it, too. She explains how to approach store owners and managers and even includes important information such as the different types of contracts, e.g., direct and consignment sales. She talks about what percentages to offer and how to calculate what your actual book cost is, plus she even provides suggested layouts for spreadsheets to track your sales. There are check-lists for sales calls, book signing events and more, as well as tips for marketing materials.
Most importantly, she helps you see things through the store owner’s eyes and determine the correct “what’s in it for them” approach, key to successful sales of any kind. By sharing her experience and lessons learned, Kristina helps you not to feel clueless and thus nervous about attempting to hawk your print books in such a way to gain community support for your work. Ideally, you’ll create a reciprocal relationship where they sell your books and you, in turn, point potential readers to their establishments to buy them through your marketing plan.
This book is a jewel that every author should read, whether published independently or traditionally. Taking that first step away from your writing sanctuary out into the public to promote your work can be a daunting task if you’re an introvert at heart like myself. This great guide provides a warm and friendly tutorial that includes the know-how, confidence and courage to take that important step. I give it 5 stars, but it deserves at least 10.
You can pick up your copy on Amazon here.