Amazon Turbocharges Book Marketing – but at what Price

New Amazon policies Indie Authors can access but definitely pricey. I’m pretty skeptical whether it would provide enough ROI to be worth it.

Nicholas C. Rossis

Amazon | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: dailyfinance.com

The Passive Guy alerted me to a big change in the way Amazon does book marketing. As Amy Collins of The Book Designer reports, starting today, Amazon is expanding its Amazon Marketing Services (AMS) to include a wide range of book marketing tools previously unavailable to us, or only available to its bigger clients.

Here are the additional programs being made available:

“A+” Detail Pages

Want video, sample page shots, extra photos and other “juicy” offerings on your book’s page? Now you can have it! $600 gets you a LOT more on your detail page. The “A+” detail page is a deluxe detail page featuring advanced formatting and rich media content (detailed descriptions for example) to enrich the shopping experience for customers.

Pricing Discounts

Amazon is finally following Smashwords example and will now allow vendor-funded coupon links (available on the product detail page) to offer…

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